A few words about the commercial for the new BMW Sedan: Since we've officially stepped into the holiday season, recent commercials for products have more dramatically increased their showcasing of children as primary subjects. The BMW sedan commercial begins with a "home video" of two kids -- boy and girl about 6-10 years old -- opening their Xmas presents under the tree on what must be Christmas morning. The PJ-clad duo are ecstatic to an astounding degree -- non-stop, high-pitched screams issuing from open mouths and shocked expressions reveal a different kind of appreciation. Maybe just a higher degree.
What do you want the most this Christmas? Our consumer-driven society stops at nothing. Companies will advertise to children, knowing that whatever kids can get their hands on, they will want. What the kids want, the parents cannot deny. They will only relent in resignation.
How can we become more conscientious consumers of the earth's valuable resources? How many ways could we change the world if only we would re-define our "needs" and re-assess our "wants"? What if we were to consider our time and energy as valuable resources and dispense them as readily as we would our money?
1 comment:
I really, really, really despise the BMW commercial, on many levels. I'm not sure I can handle a few more weeks of it.
So, hi and welcome to the blogosphere, Miss HAT! How've you been?
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